About us
History of SNC
Corporate Culture
Technological Team
Production Facilities
Awards and Honors
Worldwide Customers




Founded in October 2012, Shandong New Continent Tire Co., Ltd. SNCTIRE is located at the famous tourism city Yishui, which owns AAAA national tourist attractions. SNCTIRE engage in create the professional SUV&off-road tire research and manufacturer base, first stage project 320001㎡,total investment 2 billion yuan,annual production 12 million piece high performance semisteel radial tire, 60 thousands carbon black production volume, the key project of Linyi construction program.The company has advanced equipments imported from Europe and US, such as: cutting machine, steel wire tire cord fiber fabric cutting machine, rolling machine, extruders etc.  The core equipment of production line adopts the AB system which is stable and reliable.


SNCTIRE company owns two brands: COMFORSER and ROADCRUZA. Comforser will be committed to create the competitive culture for vehicle, Roadcruza will be committed to producing the modified tires culture.


The company has achieved leading position of SUV &off-road tire manufacturing:the production capacity and Technology R&D and manufacturing capability .Until now, SNCTIRE is also the rare factory in the industry that can develop and manufacture 28-inch and 30-inch off-road tires.


sales network distribute globally, back by overall arrangement, high-tech, high value-added unique product. Even face the impact of trade barriers and obstacles from some countries, we still has a super strong market risk bearing capacity.


Based on the above development of the company, SNCTIRE decided to start construction and expansion in early 2021, with a total investment of 300 million yuan. It will be put into production in 2022, and the production capacity is expected to increase by 30%. It can provides a more solid foundation for the further development and growth of the enterprise.